Sunday, August 8, 2010

Cannes Advertising Festival

"...All teams worked on a simple brief to a complicated product, the stem cell harvest and storage services of the Medical City's Stem Bank. The final output was to be a 30-second video, using original footage, and produced practically overnight.

Team Leo Burnett, composed of Diosmarino Gupana II and John Paul Cuison, was awarded Gold for their spot, affectionately called by judges as "Cancer the Musical." In the video, a young man sings joyously of his recent diagnosis of liver cancer, more than confident that he'll recover because he has stem cells squirreled away in Medical City.

Both young men will fly to Cannes, to compete in the Young Lions Film shootout this June. This will be Cuison's second chance at bat in the Young Lions, where he took part with then-partner Cey Enriquez in 2006."

-From Adobo magazine

So ito na yun uli, second time around!

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